Customers are the most important part of a business: if they are happy, your company will prosper. Your BBB® would like to remind all businesses in the Tri-State that there are a few things they can do to improve their customer engagement. Start small and add more as you go. Here are a few fun and creative ways to engage with your customers:
1. Be present online
Create a few social media profiles and post relevant things about your company, from updates like welcoming a new employee to celebrating your business’s success.
2. Create groups
If you don’t have a customer support department just yet, this will work as such. This way, you get real feedback and engage with your audience at the same time.
3. Host a contest or a giveaway
Everyone likes a discount, not to mention a whole item for free! Host a contest, offer a great prize and ask your business associates, friends and family to share it online. The more people find out about the contest, the more popular your company will be.
4. Ask questions
Everyone likes it when they are asked to give their advice! Start with questions like: Would you like that color or this color for our new product? But don’t overdo it or people might start thinking that they are running your business for you.
5. Celebrate your success
If you’ve reached 1000 followers online, celebrate it! If your business won an award, let people know that you are doing a great job.
6. Be current
Being present is not enough, you also have to be current. If there is an online challenge happening, take part- we are referring to the Mannequin challenge, the Ice Bucket challenge and so on. Show that you care and that you have a fun side.
7. Give a shout out to your customers
More and more small businesses use their social media to interact with their customers, wishing them a happy birthday, congratulating them for their purchase or thanking them for their business. Next time someone tags you in a post, like and share!
8. Respond to both good and bad reviews
People who leave good reviews rarely hear back from the company, which discourages them from doing so in the future. If the review is positive, say thank you and ask them to come back. If the review is negative, ask for a chance to make things right. And please remember to be assertive, honest and helpful.
9. Apply for your BBB accreditation
People turn to the BBB’s website 130 million times a year. If you have a strong online presence but no accreditation just yet, you may want to think things over: first of all, this accreditation will bring you good backlinks and improve your SEO. Your business will also show up in search results, which could expand your customer base and the annual fee that you pay is deductible.
10. Start a podcast
Anyone can start a podcast because the costs are low, as you can see in this article. Tell people about your business, your niche, your customers and try to always be positive. Talk about the struggles you’ve had but also about your accomplishments. This way, you’ll be more relatable and your customers.
May 2017 be a great year for your business and don’t forget to visit bbb.org/Evansville for more information you can trust!