Should My Business Give Back to The Community?

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Your BBB® wants you to know that no matter how small your business is, you can still give back to your community. Sure, big companies can afford to write generous cheques, but that’s not the only way to give back. But should your business give back at all? The answer is yes and here’s why it’s important to do so:

1. Boost employee morale

According to Forbes, benefits and a big salary are not enough to keep an employee satisfied. And employees who don’t feel connected to their job tend to invest less of themselves in their assignments, which decreases both productivity and quality of work. According to the same publication, employees take pride in working for a company that’s fully invested in the community.

2. Build a great reputation

Helping your community reflects well on your company. People see businesses as mechanical structures until proven otherwise. A company CEO that shows up to shovel someone’s driveway, a group of employees that help at the animal shelter- these are the people that put a face on that mechanical structure.

3. Customers prefer socially responsible companies

A study conducted by Cone Communications and Echo Research shows that over 90% of consumers would switch to a brand supporting the local community or a good cause. Millennials are particularly interested in this matter: 85% of them try to purchase products and services from companies with strong CSR (corporate social responsibility) practices.

If your business is small and can’t afford to donate money, you can still help: donate your time and attention, and listen to the people in your community.

4. Even charities and non-profit organizations need to give back

It’s important for charities to get their BBB accreditation- Organizations that meet BBB standards for trust are more likely to receive needed donations from the community.

In 2017, help more, do more, be more!

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