People want to be more assured about the companies they do business with.
They want to be certain about the honesty and integrity of a company, and to know that their business will be conducted to the highest of standards. In most situations businesses meet or exceed consumers’ expectations, because to succeed, it must earn the respect and confidence of those it aspires to serve. The most significant factor in earning consumer respect is to act and conduct business in an ethical manner. Unethical business practices create ill will, not only toward a particular business organization, but also towards business as a whole.
Consumers, however, also share the responsibility for maintaining an ethical marketplace. When doing business with any organization “ be it a store, professional service, or a large corporation – today’s consumers should strive to conduct their business following some basic ethical practices in the following ways:
Know your rights and responsibilities, comparison shop, read contracts, and ask questions before you buy. Investigate offers that sound too good to be true.
Don’t return used goods under the pretence that they are damaged if they are not. This practice, as well as switching price tags and shoplifting (or failure to report shoplifters), costs all consumers in terms of time and money.
Exhibit the same kind of honesty you expect to receive from business firms. If a sales clerk makes a mistake in your favor, point it out as quickly as you would a mistake in the company’s favor.
Live up to your obligations. Enter agreements in good faith, and pay your bills when they are due. If you can’t, inform the merchant and explain why.
Recognize that store employees are individuals. Treat them as you wish to be treated.
Don’t make unreasonable demands. Respect the firm’s right to limit services and products offered. Don’t expect to get something for nothing.
Companies and organizations that are members of the Better Business Bureau follow The BBB Code of Ethics.