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Consumer Myth Series (Part I)

Consumer Myth Series (Part I) - The Beacon


By: Mary Beth

Consumer Myth Series (Part I)

This is part one of a ten part series on the top consumer myths which seem to endure no matter how much publicity we try to give them.

Myth #10

Advertisements you see or hear on radio and TV and in newspapers and magazines are accurate; otherwise they would not be run by reputable media.

FACT: There is no requirement that advertisements be submitted to a government agency for advance review to determine accuracy. And, generally speaking, media outlets are not legally required to do so. Several national advertisers have changed alleged misleading ads because of action by the Attorney General’s Office but it is a fairly unusual occurrence.

The National Advertising Division (NAD) of the BBB conducts investigations into allegation of misleading national advertisements and makes recommendations based on their findings.

Additionally, the Tri-State BBB conducts advertising review and evaluates local ads using our Code of Advertising, but obviously we don’t see or hear every advertisement. If you come across an advertisement that you think may be misleading. Call or email us and we’ll check it out.

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Mary Beth