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FTC Issues New Guidelines For Social Media Advertising

FTC Issues New Guidelines For Social Media Advertising - The Beacon

03-2013

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By: Tom

FTC Issues New Guidelines For Social Media Advertising

The guidelines the FTC announced regarding social media advertising are to make disclosures easier to understand.  Part of the new guidelines are to clarify placement of the disclosure on the screen.  Basically the disclosure must be in proximity to the text in the ad. 

To assist advertisers with these new rules, the FTC has created a new publication called .com Disclosures.

The guidelines also address use of popups both online and on smart phones, and use of Flash Player which doesn’t work on most smart phones. 

For more information regarding these new advertising guidelines visit http://www.ftc.gov/opa/2013/03/dotcom.shtm

For more information regarding good advertising practices, visit www.evansville.bbb.org, and check out the BBB Code of Advertising.

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Tom

Tom is Vice President for the Tri-State Better Business Bureau. In addition to answering the needs of our accredited businesses, Tom can be seen on WEVV providing tips for businesses and consumers. He also works closely with other local media outlets to keep our community informed of marketplace issues affecting our area.