We are a few months away from National Small Business Week and your BBB® reminds business owners out there that employee engagement is a very important factor in a company’s growth.
In a 2015 study, Gallup revealed that only 32% percent of American employees were considered engaged, focused and committed.
A very high percentage (50.8%) were not engaged, showed up for work and killed time, didn’t make deadlines and had minimum enthusiasm. 17.2% were “actively disengaged”, meaning they hardly ever completed their tasks and seemed absent most of the time.
If you think employee engagement is not a priority, we’d like you to know that engaged employees can increase a company’s profit by up to 30%, as you can see in this case.
Even if you only have a handful of employees, it’s very important that they are happy and that you turn your business into a highly desirable workplace: it’s good for your reputation, your profit and it creates loyal workers.
If you are interested in increasing customer engagement but don’t really know where to start, here are a few ideas:
[su_heading style=”flat-blue” size=”15″ align=”left”]1. Make your employees feel like they are your partners[/su_heading]
This way, they will be invested in the company and share your vision. Employees like to feel that their work is actively helping the company grow.
[su_heading style=”flat-blue” size=”15″ align=”left”]2. Have staff meetings, but make them friendly[/su_heading]
If your employees hate staff meetings instead of looking forward to them, something needs to change. Ask everyone for their feedback, be willing to listen, observe and focus on the positive. If there are negative aspects, take some of the blame. After all, you are the captain of the ship!
[su_heading style=”flat-blue” size=”15″ align=”left”]3. Let your employees expand their horizon[/su_heading]
Giving your employees different responsibilities from time to time will help them understand how the company works, broaden their horizon and make them feel appreciated.
[su_heading style=”flat-blue” size=”15″ align=”left”]4. Always treat your employees respectfully[/su_heading]
Moreover, getting to know them personally is a huge plus. Asking someone about their kids only takes a few seconds, but it can mean the world to someone who just joined your team. It’s important that your employees view you as a human, not just a manager or a business owner.
[su_heading style=”flat-blue” size=”15″ align=”left”]5. Ask for updates[/su_heading]
Don’t just post a schedule and go on your merry way. Employees like knowing that the manager is hands on at all time, that he or she knows what is going on and that they can always ask you for help.
[su_heading style=”flat-blue” size=”15″ align=”left”]6. Start a mentoring program[/su_heading]
Let one of your employees mentor a new colleague: according to this study, helping someone for 10 to 30 minutes makes people feel like they have more time, which increases productivity. Encourage your employees to share their knowledge with their coworkers and make it very clear that you appreciate team effort more than individual initiatives.
[su_heading style=”flat-blue” size=”15″ align=”left”]7. Set both short and long-term goals[/su_heading]
Be clear about delegating the responsibilities and make sure to check on the progress, but be casual about it: nobody likes being asked over and over if they’ve finished their project or not.
[su_heading style=”flat-blue” size=”15″ align=”left”]8. Celebrate and give praise![/su_heading]
When the above-mentioned goals are reached, it’s time to celebrate! Give praise to everyone who worked on those projects and even surprise them with a social media shout out. Employees like being appreciated, but more than this, they like it when their friends and family know it too.
[su_heading style=”flat-blue” size=”15″ align=”left”]9. Up your CSR (corporate social responsibility) game![/su_heading]
Employees appreciate working for a company that is socially responsible! Even if your yearly budget is tight, you can still help. Check out this article for more ideas
[su_heading style=”flat-blue” size=”15″ align=”left”]10. Encourage creativity[/su_heading]
Creative employees can find new solutions for difficult problems and have a knack for asking important questions before customers do. Encourage your employees to be creative, spontaneous and to develop a problem-solving attitude.
For more information you can trust, visit bbb.org/Evansville!