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National Small Business Week, Part 5 – Principles

National Small Business Week, Part 5 - Principles - The Beacon


By: Beth

National Small Business Week, Part 5 – Principles

This is our final post in recognition of National Small Business Week. Again, we’d like to thank our local accredited businesses who are committed to the following principles:

1. Build trust: Establish and maintain a positive track record in the marketplace.

2. Advertise honestly: Adhere to establish BBB Code of Advertising principles.

3. Tell the truth: Honestly represent products and services, including clear and adequate disclosures of all material terms.

4. Be transparent: Openly identify the nature, location and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.

5. Honor promises: Abide by all written agreements and verbal representations.

6. Be responsive: Address marketplace disputes quickly, professionally and in good faith.

7. Safeguard privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed and respect the preferences of consumers regarding the use of their information.

8. Embody integrity: Approach all business dealings, marketplace transactions and commitments with integrity.

Visit the directory of BBB Accredited Businesses, and show your support for small businesses in our area by visiting one today!


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Beth was Director of BBB Services and wrote for the consumer education blog from 2008 to 2011. Beth also managed projects of the Tri-State Better Business Bureau Foundation, including the Student of Integrity Scholarship and senior citizen education programs, and she worked with local charities as a part of our charity reporting service.