Announcement Consumer Myth Tips Urban Legend

Shoes That Will Tone Your Body?

By on May 18, 2012

Many consumers have seen the commercials for the tennis shoes that are supposed to “tone and shape” your body. Several celebrity endorsers have appeared in their TV ads saying that the product will help you lose weight or tone your abs, legs or buttocks. Well, according to the Federal Trade Commission, these claims are deceptive.

In September of 2011, Reebok agreed to pay $25 million in customer refunds to settle the charges with the FTC that their advertisements for EasyTone and RunTone shoes were deceptive.

“According to the FTC complaint, Reebok made unsupported claims in advertisements that walking in its EasyTone shoes and running in its RunTone running shoes strengthen and tone key leg and buttock (gluteus maximus) muscles more than regular shoes. The FTC’s complaint also alleges that Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.”

A couple days ago, the FTC also found that Skechers had made similar deceptive claims. Skechers, the makers of Shape-Ups, Resistance Runner, Toner and Tone-Up shoes, was making unfounded claims that the shoes would help people lose weight and strengthen and tone their legs, abs and buttocks, according to the FTC. Skechers has agreed to pay $40 million in customer refunds to settle the charges with the FTC.

If you purchased a toner shoe from either company, you may be eligible to receive a refund. For the Skechers settlement, go to or call 866-325-4186 for more information. For the Reebok settlement, go to or call 202-326-2852 for more information.

For more information you can trust, visit

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1 Comment
  1. Reply

    Mike Bomberger

    December 7, 2012

    Thank you Amanda for letting consumers know about these “toning” shoes.