The Tri-State BBB handled a total of 58 advertising review challenges and complaints in 2007 through the Bureau’s regular monitoring efforts and through information provided by consumers and competitors. The basic principles of the BBB Code of Advertising work to assist businesses foster consumer trust and confidence. These principles include: the responsibility of advertisers to substantiate any claims or offers made; the use of advertisements which are not misleading, deceptive, fraudulent, or falsely disparaging of competitors; the use of advertisements which do not misrepresent information by omitting or obscuring material facts.
We sincerely thank those businesses that cooperate with our self-regulation efforts. If you see a problem TV, radio, or print ad, please let the BBB know by phone at 812-473-0202 or by fax at 812-473-3080. For more information about the BBB Code of Advertising visit our website at www.evansville.bbb.org and click on our Advertising Review Services” for businesses.
Here are brief summaries of some of the ad review challenges we processed in 2007: