Consumer Myth

Verify Verify Verify: Checking Out a Business

By on July 27, 2011

I realized something this week as I talked to a few callers who were checking up on businesses they had just hired to do a job or supply a product: consumers look for the BBB logo and want to know that a business is accredited with the BBB.

This is great news because our accredited businesses are committed to upholding high standards of marketplace conduct.

But what I heard from these callers were stories of strange, suspicious, or even dishonest behavior from businesses who falsely advertised BBB accreditation.  Each of the individuals admitted they thought something was amiss but ignored their instincts.  One even noted that she saw a news piece we did and knew what red flags to look for. But the BBB logo caused her to rethink any hesitation she was having.

Again, we hope our BBB accredited businesses will proudly advertise the BBB logo! But we want to stress to consumers that fraudsters will present any falsehood necessary to get you to make the purchase, provide your personal information, or hand over sensitive financial details.  That includes their names, testimonials, contact information, and affiliations.

So we just want to reiterate to our readers the importance of verifying all information given to you during a marketplace transaction.  Make sure it all checks out, especially if you feel something isn’t quite right. If you aren’t sure, give us a call! You can also browse our online directory of our accredited businesses!

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National Small Business Week, Part 5 – Principles

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