As we spring into the full-blown holiday season, your BBB® would like to remind everyone that not all customer reviews are reliable or even real. Sometimes, people get paid to post fake positive or negative reviews and unfortunately consumers have a really hard time spotting them.
In fact, according to research done by Inc. Magazine, consumers can detect fake reviews only 50% of the time. To make sure your purchases are made based on true, reliable reviews, the BBB suggests that you:
Look for details
Fake reviews offer general information about the product and a strong opinion: like/dislike. If you don’t see any details about the color, shape, weight, functionality of your item, as well as shipping and handling information, that could be a red flag.
Look for first-person pronouns
In an attempt to sound very sincere, writers will overuse these pronounce. So if someone uses the words “I” and “me” a lot in an online review, they may not be very sincere about their customer experience.
Look for the “verified purchase” tag
Most online stores have this feature so make sure to take advantage of it: if a comment has been tagged as verified, it means the store knows exactly which customer it came from and the person posting the review is an actual customer.
Check BBB’s reliable customer reviews!
If you need reliable reviews regarding businesses, charities or brands, you can use bbb.org! Here’s why:
- All reviews are verified by our staff, not a robot
- They are processed in an ethical, fair and unbiased manner
- We don’t allow any anonymous reviews to go through
- Reviewers are asked to validate their email address and are asked to certify that the review is a truthful account of their experience with the business.
Fake online can affect your shopping experience and your expectations. Learn how to detect them and if you need help, don’t forget to call us!